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    <lastmod>2026-09-14T19:32:33-07:00</lastmod>
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      <image:title>Ready to Wear Collection</image:title>
      <image:caption>Hand-dyed distressed pink wide brim rabbit fur felt hat with paisley ribbon band</image:caption>
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    <loc>https://hellerhats.live/collections/tulum-collection</loc>
    <lastmod>2026-09-14T19:09:23-07:00</lastmod>
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      <image:title>Tulum Edit</image:title>
      <image:caption>Hand-dyed distressed coral wide brim fur felt hat with skull artwork on crown</image:caption>
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    <loc>https://hellerhats.live/collections/hand-burned</loc>
    <lastmod>2026-10-01T04:15:22-07:00</lastmod>
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      <image:title>Artisan Burned &amp; Etched</image:title>
      <image:caption>Distressed ochre wide brim fur felt hat with hand-burned artwork and details</image:caption>
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    <loc>https://hellerhats.live/collections/everyday-wear-collection</loc>
    <lastmod>2026-09-14T19:08:28-07:00</lastmod>
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      <image:title>Signature Collection</image:title>
      <image:caption>Distressed bone wide brim beaver fur felt hat with leather band and feather accents</image:caption>
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      <image:title>Statement Pieces</image:title>
      <image:caption>Hand-dyed distressed fur felt hat with feather detail and soft tonal variation</image:caption>
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    <loc>https://hellerhats.live/collections/mixed-material</loc>
    <lastmod>2026-09-14T19:10:02-07:00</lastmod>
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      <image:title>Mixed Material</image:title>
      <image:caption>Mixed material wide brim hat with distressed straw crown and black fur felt brim</image:caption>
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    <loc>https://hellerhats.live/collections/hat-rentals</loc>
    <lastmod>2026-10-01T04:15:22-07:00</lastmod>
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      <image:title>Hat Rentals</image:title>
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